We challenged colleges to tell us how they would transform their brand-building and marketing efforts to be more inclusive of today’s students. Ten finalists submitted videos expressing their brand promise and encouraging adult student students to enroll in their college. See their videos below.
Brand perception isn’t a slogan, it’s a sensory experience. From the website, to the parking lot, to the classroom, every touchpoint is an opportunity to connect with potential students and build your brand. Now more than ever, community colleges need new ways to connect with millions of Americans who need a college degree or short-term credential.
The $1 million will be granted to a community college that best articulates a compelling vision for its brand and details a strategic way that grant funds will be used to transform marketing efforts to support the enrollment and retention of students. Awards can then be used to execute the college’s plans to support marketing and outreach efforts that drive enrollment and support student/community engagement.
February 9 | Challenge opens |
February 22, 11:00 EST or February 23, 3:00 EST | Informational webinars |
March 15 by 11:59 PM EST | Applications due |
April 27 | 10 finalists invited to proceed |
May 2, 11:30 AM EDT, May 3 12:00 PM EDT or May 5 2 PM EDT |
Technical assistance training |
June 10th by 8:00 PM EDT | Finalists submit video narratives |
August 17, 2022 | Award recipients announced |
We are happy to help. Please email challenge@luminafoundation.org.