Glossary of terms
Blog—a journal or diary that is posted on the Internet.
Crisis communication plan—A document outlining the steps of how an organization should respond to the media and general public when faced with a crisis or disaster.
FAQ sheet (or Q&A)—A one- or two-page document that explains the Frequently Asked Questions (and answers) about the programs and goals of an organization.
Key message—A short, concise and memorable sentence used to convey an important message during an interview.
Letter to the editor—A letter written to the editor of a publication intended to educate the reader about an issue, respond to an article or to offer an opinion about a current news event.
Media advisory—An alert written to inform the media about an event or an announcement.
Media list—A comprehensive list of members in the media, including name, contact information and beats covered.
News release—A written document designed to deliver a message to the media and generate publicity about an organization or program.
Op-ed—Stands for "opposite the editorial page" and is a means to communicate an opinion on an issue, offer solutions and ask for community support.
Spokesperson—A person who speaks on behalf of the organization.
Target audience—The main group an organization is trying to reach.
