NOTE: The following information resources can provide you with background material to use in your local media-outreach efforts.
Grantee Standard Communication Tipsheet
Use this tipsheet for information on communicating about your Lumina Foundation grant.
KnowHow2GO
We all know that big dreams and good grades aren't enough to get into college. That's why KnowHow2GO exists.
This multi-year, multi-media national public-service campaign is designed to inform young people about the actual steps they need to take to make their college dreams a reality.
Targeting eighth- through 10th-graders and their parents, guardians and adult mentors, the campaign aims to help young adults realize their dreams of attending college.
The goal of KnowHow2GO is to encourage and prepare more low-income and first- generation students to actively pursue higher education. We want young people in grades eight to 10 to be prepared to make smart choices today to help prepare them for college.
The campaign includes television, radio, print, outdoor and interactive advertising, all of which speak directly to our target audience. It is sponsored nationally by the American Council on Education, Lumina Foundation for Education and the Ad Council.
The campaign is simple to understand and easy to communicate. It breaks down college preparation into four basic steps that young people should take now:
- Be a pain—in a good way. Find an adult who can help you with the steps to college. Let everyone know you want to go to college. And don't stop until you find the adult who can help.
- Push yourself and don't stop. Colleges require you to take certain classes in high school. Find out which classes and sign up.
- Find the right fit. Think about interests and activities that you enjoy. Explore colleges with programs that suit your interests.
- Put your hands on some cash. There's money out there to help pay for college. Apply for it!
How you can get involved
The KnowHow2GO campaign is national in scope, but success requires effective local participation. You can play a key role in the campaign by involving students and adults in the effort and helping ensure the campaign's PSAs are seen and heard. Use numerous resources to help spread the word, including Web sites, posters, brochures and additional collateral materials that appeal to young people.
Your best next steps for KnowHow2GO
Learn the basics of the campaign. Visit www.KnowHow2GO.org and watch the PSAs, learn about events and customize collateral materials for your community.
Get materials free of charge. Among the tools you can use are TV, radio, outdoor, print and poster PSAs, campaign brochures, postcards, fliers and other creative materials, and template communication documents.
Connect with experts. Check out the affiliates' section of the Web site to find other partner organizations with information, resources and materials.To get real-time help from campaign experts, call 1-888-716-6382 or e-mail partnerhelp@KnowHow2GO.org.
Stay in the loop. Sign up for monthly e-mails that will offer ideas for keeping the campaign moving forward. Check the campaign Web site for tools and tips to use. Share ideas and track your success through Webinars. Participate in a best practices conference.
Contribute ideas, suggestions or concerns through the toll-free hotline or e-mail address.
Other Lumina Foundation resources
Many additional Lumina Foundation resources are available on this site:
- Lumina Foundation Focus: an occasional magazine that highlights issues important to higher education access and success.
- Lumina Foundation Lessons: an occasional magazine that shares what the Foundation has learned from specific programs it has funded.
- Research Reports: 40- to 60-page research monographs, each examining a particular topic affecting access to higher education.
- Student Access & Success News: a monthly e-newsletter featuring recent higher education initiatives and reports.
