Hattaway Communications, in partnership with Lumina Foundation, conducted the nationally representative poll of 3,403 U.S. adults between January 24 and February 7, 2022. The sample included oversamples of self-identified Black, Hispanic or Latino, Asian Americans and Pacific Islanders, and Native American respondents to ensure each demographic had at least 375 respondents. It also measured for influencers and thought leaders, defined by their actions over the last 12 months.
The survey sample was weighted by race, education, and gender to align with their actual proportions in the population. Details about the sample are available in the appendix.
This report references shifts since a nationally representative survey of 3,099 Americans conducted between September 24 and October 14, 2019. It was also fielded by Hattaway Communications.