Issues of racial equity and justice were not top of mind for Uninformed Skeptics. Most Uninformed Skeptics had not become more familiar with issues of racial equity or justice over the last two years: Only 15 percent said their awareness of racial equity increased, and 21 percent said the same about racial justice.
Uninformed Skeptics were also ambivalent about opportunity in the United States. More than half (51%) of them believe that “Everyone has equal opportunity in the United States” and nearly one-in-five (19%) said they didn’t know.
Uninformed Skeptics need to learn why racial equity and justice are imperative to achieving a world where opportunity—and outcomes—are equal for all. They believe in the shared value of opportunity, but they need examples of how injustice and inequity create unequal opportunities for many people.
While every person and conversation is unique, several demographic trends for Uninformed Skeptics have emerged. Uninformed Skeptics are more likely to be:
Explore the full report to learn how various audiences understand the words equity and justice.
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Frontline Activists are champions of advancing racial equity and justice.
Budding Activists feel that issues of racial equity and justice are important, but they aren't confident in their knowledge about these concepts.
Informed Skeptics are confident in their understanding of what racial equity and justice mean, but currently see them as buzzwords.
Uninformed Skeptics are uncertain, have low engagement with, or ambivalence about issues of racial equity and justice.