College of Eastern Idaho
Idaho Falls, Idaho // College of Eastern Idaho is engineered so that working people with real-life responsibilities achieve their chosen degrees and/or high-quality credentials.
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How would winning a million dollars transform your community college brand?
Brand perception isn’t a slogan, it’s a sensory experience. From the website, to the parking lot, to the classroom, every touchpoint is an opportunity to connect with potential students and build your brand. Now more than ever, community colleges need new ways to connect with millions of Americans who need a college degree or short-term credential.
We challenged colleges to tell us how they would transform their brand-building and marketing efforts to be more inclusive of today’s students. Ten finalists submitted videos expressing their brand promise and encouraging adult student students to enroll in their college. See their videos below.
The Finalists
We challenged colleges to tell us how they would transform their brand-building and marketing efforts to be more inclusive of today’s students. Ten finalists submitted videos expressing their brand promise and encouraging adult student students to enroll in their college. See their videos below.
Community College of Rhode Island
Rhode Island // Community College of Rhode Island–a community designed with your community’s success in mind.
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County College of Morris
Randolph, New Jersey // County College of Morris uniquely promises that adult audiences can transform their lives by getting the credentials or degrees, gaining the confidence and motivation needed to get a job, get a better job, or get better at the job they are in, and we provide the help and assistance needed to get there.
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Great Falls College Montana State University
Great Falls, Montana // Great Falls College builds its students’ confidence to help them move from a J-O-B into a career path.
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Houston Community College
Houston, Texas // HCC Online goes to great lengths to remove any roadblocks that may keep you from realizing your potential. HCC doesn’t just put classes online; we provide the support to help you through your studies.
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Long Beach City College
Long Beach, California // LBCC is here (in my neighborhood!) to assist me with enrollment to job placement or university transfer.
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Madera Community College
Madera, California // You have the opportunity to change the future of your family for generations to come.
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Madison Area Technical College
Madison, Wisconsin // We know you have fears, but we believe in you and the vision you have for yourself, and we’ll meet you one-on-one to ensure your success.
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Minnesota State College Southeast
Winona, Minnesota // Southeast provides an environment that makes students feel safe, secure, and supported. We want you here and will help you every step of the way.
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Northwest-Shoals Community College
Muscle Shoals, Alabama // Northwest-Shoals Community College will welcome Adult Learners and provide them with the programmatic services that values their experience and provides a pathway to a family-sustaining wage.
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Awards
One Million-Dollar Award
- One million dollars to support brand building and strategic marketing efforts.
- Technical assistance to develop actionable brand building and marketing strategies.
Nine $100,000 Awards
- $100,000 each to 9 colleges to support brand building and strategic marketing efforts.
- Technical assistance to develop actionable brand building and marketing strategies.
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